1975 Triumph Stag


1975 Triumph Stag

  • Single ownership for over 40 years
  • Full restoration
  • New hood
  • New interior
  • Extensive documented history
  • Expected to achieve £25,000 to £30,000
  • Please scroll down the page to see the full bid history and to read a full description for this lot

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  • Single ownership for over 40 years
  • Full restoration
  • New hood
  • New interior
  • Extensive documented history
  • Expected to achieve £25,000 to £30,000

Of all the British classic cars built, the Triumph Stag has an amazing survival rate. According to the well-respected Stag Owners Club, of the 17,819 UK registered, 46.% are still around. That surely puts to bed a number of inaccurate myths about Stags.

If you are an enthusiast and your hankering for your next classic is one with a V8, carries four and has a an open-top, your options are limited. Aston Martin V8, Rolls-Royce Corniche or perhaps something Teutonic like SL V8?

None of them tick the boxes do they? There is only one option; the Triumph Stag.


In 1964, designer Giovanni Michelotti asked Triumph whether it would be possible for Triumph to donate a used vehicle to him. Michelotti wanted to produce a one-off Turin Motor Show special to showcase his designer talents. Triumph’s chief, Harry Webster, readily agreed.

Michelotti worked his magic. He produced a shortened version of the Triumph 2000 making it an open-top sportster. The gorgeous convertible overwhelmed Webster. Triumph immediately took the designs in-house. Michelotti never got to showcase his design at the Turin Show. But nevertheless he’d produced an icon.

This particular Stag has had an extensive restoration undertaken by a professional specialising in the marque. The result means this classic Stag in probably one of the best cars on the road today, easily capable of winning the odd rosette or two at a classic car show if that is your thing.

Engine & Transmission

A Stag with an original, fully functioning 3.0ltr V8 is a rare find. One that has been fully overhauled like this one is a big plus point.

The V8 Stag engine was a highly advanced OHC unit pushing out 145bhp. This is above its peers on the market at the time such the 3500 Rover V8 producing 143bhp. The unique tooling created by BL for the new V8 was done with the intention of tooling being used for the development of a complete range of banked V engines.

As that time drew near, the chief architect, Harry Webster, had been moved to BL’s Austin-Morris Division. Spen King was appointed from Rover to develop the Stag for launch. Spen increased the V8 from 2.5 litres to 3 litres and reverted to carbs, away from fuel injection. The Stag V8 was born, and ask anyone that really knows, they’ll tell you it is a marvellous engine.

As part of the overall restoration of this Stag, our vendor tells the V8 did not escape attention, “an extensive overhaul of the engine” took place during the full restoration of the car. The images reflect that. This is one of the smartest engine bays we’ve seen on any Stag.


Exterior and Hood

The body has benefited from an ‘extensive bare metal respray”. The coachwork is striking. The images show the underside of the classic Stag is as good as the topside. The engine is as clean as a whistle. The fitting of a new black hood sets the Stag off perfectly. We’ll let the pictures do the talking on this one.



The Stag is a genuine four-seater, which makes the classic Stag a supremely practical classic.

This one has had a fortune spent on the interior.  The usual, slightly Formica looking dash has been replaced by one with a fabulous walnut burr.

All four seats, the rear folding hood cover and all four door cards have been re-trimmed with high quality products.

A Chestnut coloured floor covering of matching quality to the seats completes the interior trim.

The entire combination looks exquisite.


Wheels, Tyres & Suspension

The vendor advises the Stag has had “four new Mk II wheels shod with new tyres” fitted. He continues, “the rear axle, differential and gearbox were stripped, rebuilt and re-fitted”.


Other information

The vendor has provided the additional helpful and comprehensive information.

“Included in the work was an extensive bare metal respray of the body as well as a new interior and an extensive overhaul of the engine, a new hood was also fitted at this time.

Many panels and dials were restored where necessary and the rear axle and gearbox were stripped, rebuilt, and re-fitted to the car.

Other works included the fitment of four new wheels shod with new tyres, new brake lines and a new exhaust system leaving no stone unturned.

The workmanship put into this painstaking restoration is clear to see, the paintwork is excellent and the interior and engine bay present in superb order.

The history file that accompanies the car includes many invoices detailing the restoration, sundry invoices, photos of the Triumph during restoration.

Offered with its private registration number, this must be one of the finest examples on the market today. Surely one of the best?”


Our view

This classic Stag does look stunning. A previous owner has done all the hard yards with it and spent a very tidy sum in all the right areas too.

That means buyers are getting a Stag with all the snags engineered out.

Stags have been under-valued for some time now. In the last two years, the market prices are reflecting the attractiveness of a British built open-top sportster, that is very practical and powered by a V8 lump. We don’t see prices retreating, especially not for stand-out cars like this one.

We expect a final price of between £25,000-£30,000


Vehicle Location: Essex– it’s the responsibility of the winning bidder to make collection / transportation arrangements directly with the vendor

Have a question about this vehicle? Please contact the Evoke team at auction@evoke-classics.com and we will speak to the vendor on your behalf.

Tedious but it’s vital you read this, please.

We will always strive to offer the most descriptive and transparent auction listings available. However, we can’t claim to be perfect. Your own analysis is very important and we are here to help and also answer any and all queries you may have prior to purchase.

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As with all vehicles of a certain age, localised paint repairs are common. This specifically applies with classic cars.

So, please, unless we state explicitly to the contrary, please assume that classic vehicles on our platform could have had remedial bodywork of any kind at some point in its life.

Two final comments on images and photos.

The vast majority are supplied by vendors. Camera technology has and continues to improve significantly, but please note and understand that image and sound quality does vary. If you would like vendors to provide more images please ask us and we will contact the vendor for you.

If you are at all unsure, just ask us. It is what we are here for.

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Bidder Bid amount Bid time
j******1 £17,250.00 2022-02-08 14:22:58
r********e £17,000.00 2022-02-08 13:56:19
j******1 £16,250.00 2022-02-07 15:35:09
r********e £15,500.00 2022-02-08 13:55:28
g*******8 £15,000.00 2022-02-06 20:17:57
Start auction £15,000.00 31/01/2022 12:00 AM


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