About us

Sarah Crabtree Evoke Classics Classic Cars Auction

Evoke Classics

Trust + Value + Confidence = Fun

We started by chatting. Food and wine was involved, we won’t deny it. #Honesty

What binds us all together, is our love of classics and great service. More chatting and we had a light bulb moment. Classics connect people.

We will be different. We will create a new standard. We will create a new experience. A site that’s different, that’s for all Classics enthusiasts.

A place where you can meet old friends, make new ones, chat, share, get advice, read news, buy and sell at auction and via classifieds, find specialist trades or search for events and Owners clubs. It’s our neighbour-Hub

Meet Team Evoke

Sarah Crabtree

Little introduction is needed for our Sales Director, Sarah. She sets the tone of the business and we all need to stay in tune… which we all know, we just sometimes get the notes in the wrong order. We also all know when we’ve dropped the ball. She gives us that look that could stall a tractor at a 1,000 yards.

What else can we say. She was on’t telly.  She’s from Yorkshire so she says it as it is! She drives “Ivan” the Ital. It’s brown. She lives our core values; friendly, trustworthy and approachable, #TrustSarah with your classic

Jemma May

The role of Auction Manager can be a tricky one. Not for Jemma though, she’s a people person to the core. A listener, doer and all round good gal with a calm disposition.

Jem really is a gem, we are blessed to have her on the team. But ultimately it’s you, the customer,  who is the lucky one. Her ability to make you feel like you’ve been wrapped up in a big snuggly blanket and mollycoddled, is unrivalled. Every business needs a Jemma.

Joanne Lawrance

Joanne is our Operations Director . She is actually really in charge of us all. Which is great, ‘cos we’d be in a proper pickle without her. Joanne loves making people happy. That sounds odd doesn’t it, but if our customers aren’t happy, Joanne isn’t either and she’ll hunt down the reason why.

Every single thing Joanne does is focused on delivering an outstanding experience to you! After all, buying a classic car is an experience. It is something that has to be right, for you.

Actually that should be Joanne’s real job title, Director of Getting Things Right. Calm, patient self effacing, her presence in the business guarantees things will be right – for you.

Jemma, Sarah and Joanne Evoke Classics Team Classic Cars Online Auctions

Matthew Tetley

Matthew may be the youngest member of the team, but don’t let that fool you. He’s wise beyond his years and has that rare ability to put everyone at ease. Of course he does, he’s a #Yorkshire lad. As Classic Vehicle Consigner, Matthew won’t lead you down the garden path when it comes to valuing your classic, he’ll be honest, but always mindful. A true gent.

Rumour has it he could give Travolta a run for his money on the dance floor. We’ve yet to find out. #DarkHorse

Paul Cunningham

Paul is our Head of Marketing. He is passionate about that, which is good for you if you’re buying or selling a classic, because when his passion collides with results it means good outcomes for customers. With over One Million impressions per month on social media something is going right. Tbh, we’re not sure what impressions means either. We leave that to Paul. But he tells us if that is your car, it means it is seen, a lot. One. Million. Times. He’s good isn’t he.

His other passion is two wheels, motor and push bikes. Sadly, his ambition and ability do not always meet. But his ability to have close encounters with the tarmac is remarkable. Please talk to him about the smell and sound of two stroke. You won’t regret it.

Chris Oliver

We’ve given Chris a badge, he loves a badge. It says Managing Director. He likes to think he’s in charge.. bless him. Please don’t tell him any different #ourlittlesecret

We think he’s been around forever, no-one is quite sure. He started fixing cars back in the 70’s, and during a career that spans almost half a century Chris progressed to senior positions within the motor industry.

Chris readily admits that most of these roles were probably beyond him but with  his business partners he has built a number of very successful enterprises. All with one single focus; trust. It works, because trust delivers outstanding customer value. We trust him, you will too.

Neil Parker

Neil is affectionately known as Dr No or the Director of Leisure Prevention. He prefers Finance Director, hey ho, each to his own, eh? Neil’s love of food is second only to his love of classic cars.

Despite his enviable good looks – remember to ask him if he’s auditioned for Blue – his wealth of knowledge, experience and expertise means the businesses he controls are solid. The competitor in him knows now equal. Give Neil a problem he’ll bring you a solution.

NERD digital working with Evoke Classics classic cars auctions

Noel Anderson – NERD Digital

Noel won’t mind us telling you that he is a massive geek. Digital marketing is a minefield to us mere mortals. Not Noel though, he’s a guru when it comes to that stuff. We imagine Noel’s mind to be full of excitable puppies, space rockets and Smarties. His fresh, innovative ideas have helped to put Evoke Classics firmly on the world wide map.

In collaboration with NERD Digital– the marketing agency Noel founded in 2017, Evoke won the CIM Digital Marketing Award for best new Product/Service of 2023. I told you he’s good!

If you’d like to see what NERD can do for you, just get in touch and Noel will happily do a digital audit of your business.. for free

Evoke Classics CIM Award Winners 2023
Evoke Classics CIM Awards winners 2023
Sarah Crabtree Crabbers Corner Evoke Classics

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